What you need to know
- Google announced a new way for bulk email to look professional in Gmail Workspace customers.
- This new feature lets you personalize multiple-send emails with merge tags.
- In the coming weeks, it will be available to Google Workspace customers.
Google has added a multisend feature to Gmail that makes it easier to send bulk emails. The service now has another capability that can make email messages for large audiences more personal.
Search giant Google made the announcement via its Blog about Workspace(opens in a new tabGmail now supports merge mail tags. This new feature is a continuation of the multi-send feature that was recently announced. It allows you to personalize bulk email messages by adding any one of the following tags: @firstname. @lastname. @fullname. and @email.
Customers on the Google WorkspaceBusiness Standard and Enterprise Plus, Enterprise Starter, Enterprise Standard and Enterprise Plus, Enterprise Standard and Enterprise Plus, Education Plus, Enterprise Starter as well as Workspace Individual tiers.
Google notes that you can use mail merge tags to send personalized emails to large audiences using web Gmail.
Google has promised to include support for spreadsheet-based mail merge tag support in the future. Based on what Google Contacts has created, the recipients will see their first and last names in email. Gmail will try to “infer” the first and last names of recipients who are not in your contact list. This is based on the format of the name. To ensure recipients can see correct names, the best thing to do is add recipients first to Contacts.
After adding recipients to your email draft, you can insert mail merge tags by simply typing “@”. You must manually activate multi-send mode by using the button on the Compose toolbar.
This feature will be available over the next few weeks, beginning with Rapid Release domains this week. Scheduled Release domains will see the feature starting November 7.
