Nvidia is “unlaunching” the 12GB RTX 4080Nvidia created a new word for the occasion, “” which is a very strange choice. On one hand, it’s a positive development for a card that Most of us thought it was a terrible idea. On the other hand, it’s also a very worrying sign for already rising Prices for GPU.
At $900, the 12GB RTX 4080 looked like a slight price increase over the previous generation — about $200. It’s a price hike, but one that Nvidia could easily defend. Nvidia has stated that they support the pricing. The cost of manufacturing GPUs will rise., and the RTX 4090 which were both mentioned in this article. It has been very well-received.The price of the ) was similar to the previous generation, with an additional $100.
It’s hard to defend the price hikes now, though. The 16GB RTX 4080 can be compared to the RTX 4080. The RTX 4080 costs $1,200 and is a complete package. Additional $500 The more than RTX 3080. Although manufacturing costs are rising, a price increase of $100 to $200 is still much less than a $500 price rise.
Nvidia: Announcement of the RTX 4080 models originally, the community saw the 16GB model as being the “true” RTX 4080 and the 12GB model as being A rebranded RTX4070. Nvidia didn’t see the two models that way. In briefings with press, Nvidia described the 12GB version as the base RTX 4080, while the 16GB model was an “enhanced” version — maybe something similar to the $1,200 RTX 3080 TiThis was the first generation.
Nvidia’s backpedaling tells a different story. It’s impossible to say if Nvidia actually saw the 16GB version as a true successor to the RTX 3080 or it shifted stances following the overwhelmingly positive reception of the RTX 490. But it doesn’t matter. Nvidia is putting out a clear message with the official 12GB model: GPUs in this class must sell for at least $1,000
It has been speculated that Nvidia would keep this GPU class at $1,000 for a while. The $1,200 price tag on the RTX 3080 Ti came as a shock — it was a $200 increase over the RTX 2080 Ti — and the 12GB RTX 3080Never received an official price list, but the launch sale was over $1,000
Just came out of a GPU shortagePrices for these cards have soared due to increased demand and limited supply. Gaming was spending twice as much on a GPU than the retail price, even when there were still cards available. However, list prices were not affected by the GPU shortage. Cards have now fallen back to their original prices. The majority of RTX 3080 models can be purchased for $700.
This is a testament to the power of the list price. Although supply and demand ultimately dictate how much graphics cards cost, the list price sets the goal post — when supply and demand are in balance, GPUs should sell for their list price. Nvidia is moving this goal post with its RTX 4080.
GPU classifications are similar in power. Although Nvidia CEO Jensen Huang is on the record as saying “it’s just a number” in reference to the two RTX 4080 models, Nvidia clearly understands how segmenting two GPUs under that name is misleading. It’s good that Nvidia is finally recognizing that fact, but it shouldn’t distract from the $500 price increase that the RTX 4080 now carries.
It’s easy to get wrapped up in speculation about Nvidia (and AMD, for that matter) increasing list prices to match scalper prices. Up to this point, though, that’s all it has been: speculation. There is now a clear indication that GPU prices are rising, and it’s not because of demand or supply, or scalpers. It’s simply due to the fact that we charge more for each generation.
Editors’ Recommendations
