What you should know
- WhatsApp has released the trailer to “Naija Odyssey” and is now entering the entertainment market.
- This is the first film to be directed by a social messaging application, and will also serve as a promotion for WhatsApp.
- The movie, which stars NBA star Giannis Antookounmpo, will be streaming on Amazon Prime.
Friday movie night has become a tradition. However, WhatsApp released a teaser trailer for a new film on Friday. The film is called “Naija Odyssey” and the promo image includes an unusual credit that reads, “A WhatsApp Film.”
You’re not the only one surprised. Meta, a Meta-owned messaging service, released the trailer for WhatsApp’s first original film. It will start streaming on September 21.
Naija Odyssey.Across worlds.Across cultures.Across identities.The cross-culture story of Giannis.Streaming Sept 21 on @PrimeVideo🇳🇬 x 🇬🇷 pic.twitter.com/hEVk04FHHfSeptember 16, 2022
According to the trailer, it is a true story about Giannis Antetokounmpo who was born in Greece to Nigerian parents. The YouTube trailer describes that the movie is about Antetokounmpo’s personal life and how it relates to the world. This gives us a glimpse into his character.
According to TechCrunchNaija Odyssey is a shorter film than a full-length feature. WhatsApp’s bizarre decision to make the film is more promotional since it signed a long-term agreement with Antetokounmpo earlier in the year. Bloomberg).
A report by VarietyFurther evidence supports the claim that this movie may be a “piece branded content” making use of Antetokounmpos worldwide fame. It subtly, or not so subtly, suggests that WhatsApp can bring people closer together.
Vivian Odior from WhatsApp, the global head of marketing for worldwide, said that “Naija Odyssey” was a story that demonstrates how WhatsApp allows us to embrace our multifaceted life.”
“In navigating relationships, identity, and even adversity, WhatsApp is there — enabling you to embrace all sides of you by connecting you to those who matter most.”
Variety reports that the film will have a runtime of 12 minutes and will be made available on social media channels such as YouTube and Amazon Prime Video.
You can also watch the trailer below.
