Less than two days after Twitter’s first attempt to charge for account verification Elon Musk revealed that the company is currently working on a new method to authenticate users. He spoke out on Sunday afternoon. the social media website would soon begin rolling out a feature that will allow organizations to identify accounts that are “actually” associated with them.
Musk didn’t say as much, but the feature is almost certainly a partial response to the problems the platform encountered this past week. On Monday, the company launched its $8 per month Twitter Blue subscription. Trolls used the site to impersonate celebrities and brands, quickly taking over the website. The situation was particularly problematic for advertisers as well as businesses. For example, a pharmaceutical company Friday was the day after a false “verified” account claimed that Eli Lilly was producing insulin-free products. The prank erased about 15 billion from Eli Lilly’s market cap and forced an apology from it.
Musk would have to admit that social media platforms are not the right fit for him. . A user asked if the new feature would be available to anyone. Musk replied: “Ultimately, I think there is no choice but for Twitter to be the final arbiter, but I’m open to suggestions.”
That’s something he probably wouldn’t have said before . Prior to closing the deal, Musk cast himself as a free speech “absolutist.” During his recent TED Talk appearance, he said he was in favor of very little content moderation. “If in doubt, let the speech… let it exist. If it’s a gray area, I would say let the tweet exist,” . Problem with this approach is that it can lead to It also led to a drop in revenue. That’s not something Twitter can sustain with its current .
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