Twitter reactivated the new ‘Official’ gray checkmark for accounts that are actually verified

Okay, so Twitter broke its own verification system by making the blue check — previously a signal that the account had provided information about its owner’s identity — Available for purchase. Yesterday was about a month ago in Elon Musk Time. The solution was gray checks, which indicated that the account is official. At the end of the day These checks were rolled back.

You have all of that? Great. After much impersonation and hoaxing, Other unsafe brand behavior from the newly-purchased blue checks, the gray “official” checks are back.

Brands like Coca-Cola and Twitter have the new-old grey checks (but they are not). @VergeWe promise that it is our real one, unlike any other. This is an impostor account). This morning, Musk, Twitter’s new owner, said that there are too many “corrupt legacy Blue ‘verification’ checkmarks.”

Those “corrupt” checks were, of course, unpaid — unlike the ones that have been causing mayhem by imitating brands such as Nintendo, Eli Lilly, and Tesla. Blue checks cost $7.99 as part of Twitter Blue. Musk said it will be the “great leveler” when he got rid of the gray checks yesterday. Twitter product leader Esther Crawford (who now sports a Twitter Blue-purchased Verified Stamp On her account) said earlier this week that the gray checks would return, with a focus on “government and commercial entities to begin with” instead of individuals.