TikTok’s reportedly still planning to launch live shopping in the US

TikTok may still be open to live shopping in the US, according to some reports. According to A report by the Financial Times, the company’s looking to partner with TalkShopLive to launch live shopping features in North America.

TalkShopLive is an online shopping platform that’s based out of Los Angeles. FTCompanies such as Walmart Microsoft’s MSNLivestreaming shopping sessions. Through the partnership, TikTok could reportedly leverage TalkShopLive’s technology to allow creators to host live shopping sessions on TikTok, while also giving brands the option to simultaneously broadcast the stream to their own websites.

In July, A report by FTIt was indicated that TikTok had reintroduced live shoppingAfter seeing disappointing results, it was adopted in Europe and the USA. Trial in the UK. While the company’s deal with TalkShopLive reportedly hasn’t been set in stone, it could mean that TikTok isn’t winding down its live shopping plans just yet — at least not here in North America.

Markets are still not ready for live shopping. Asia and beyond, where Douyin, TikTok’s Chinese sister app, has seen success with QVC-style livestreams. This still hasn’t stopped companies like TikTok, YouTube, Pinterest?, and AmazonThe feature was not yet available in other regions. Even Facebook has tried out live shopping, but the company announced in August that it’sReels: Shutting down the feature. Live shopping is still possible on Instagram.

In a statement to FT, TikTok said it’s “constantly exploring new and different options for how we can best serve our community, creators and merchants in markets around the world,” which could include “partnerships which further support a seamless ecommerce experience for merchants.” TikTok didn’t immediately respond to The Verge’s request for comment.