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The Morning After: Peloton’s smart rowing machine is here

After all the rumors and teasers, Peloton’s $3,195 rowing machine is finally official. It packs a 24-inch HD display and electronically-controlled resistance. That kind of resistance, which typically feels different to Concept2 rowers in your local gym, doesn’t mean it’s particularly small, however – you might want to check you have the space in your home. Peloton claims The RowYou can receive feedback as you work.

It will need some amazing coaching because its price is so much higher than the other models. The aforementioned (and benchmark) Concept2 rowing machine doesn’t have a screen, Bluetooth or any digital tricks, but it’s also under $1,000. Hydrow’s cheapest rower, the Wave, is priced at $1,495, while the premium model is still hundreds of dollars less than the Peloton Row. It’s an expensive gambit for a company still getting its house in order, adjusting its PricesAnd Rethinking the approach.

The Row is now available for preorder in the US. The company expects to ship the machines in December – just in time for those 2023 fitness resolutions.

– Mat Smith

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