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The Morning After: iPhone usage data might not be as anonymous, as Apple claims

Mysk developers ClaimApple uses anonymous usage data to track some in-house apps. It also includes a Directory Services Identifier. (DSID) that can be uniquely linked to your Apple ID or iCloud data. Mysk says that Apple’s new tool to prevent third party app tracking was launched in iOS 14.5. It shouldn’t impact other software that you use on your devices. For example, the developers noted your behavior when browsing apps in the iPhone’s App Store is sent to Apple with this ID. Gizmodo also points out that Apple encrypts your usage data so it’s not necessarily processing personal or general info together.

Apple continues to attract a lot attention to its privacy policies as it uses them to differentiate itself from its competitors. You might remember the “what happens on your iPhone, stays on your iPhone” ads that appeared in Las Vegas at CES one year. We’re still waiting to hear from Apple.

– Mat Smith

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