Texas police use a car-salesman approach to virally recruit video

The police department in Fort Worth, Texas, released a parody viral recruitment video — car-salesman-style. 

Fort Worth Police DepartmentIt was established nearly 150 years ago and is home to more than 1,700 police officers. 

Fort Worth is the 13th-largest city in the United States. Texas is your home for everything:Boots, cowboy hats and football are just a few of the many options. 

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In an effort to bring in new officers, the Fort Worth PD released a parody recruitment video — and it worked. 

Office Buddy Calzada joined Fox and Friends for a discussion about the Fort Worth Police Department’s viral recruitment video. 
(Fox News)

Fort Worth Police Officer Buddy Calzada joined “Fox & Friends” on Thursday morning to talk about the viral video and the impact it’s had on their recruitment success. 

“Our number-one job, it was to get people’s attention so that they would sign up. And it works. “We have been overloaded, but it is a great job,” he stated. 

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Calzada said another officer wrote the script, and he was happy to play the part of Big B — as in Big Buddy Calzada. 

Calzada acts like a car salesman in this video, while promoting Calzada and the police department’s cars, training, and even their trade-in opportunities. 

In the latest recruitment video, Buddy Calzada played a role as a car-salesman. 
(Fox News)

Calzada said they will take trained officers from different departments or even states — and train them through a lateral program. 

Fort Worth officers with previous experience will be trained without the need to learn from scratch. 

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“Don’t be mad if we pull them in from where you’re at, all the way here to Fort Worth,” he said. 

As of last week, the police department already had over 300 new applications — and the number just keeps growing. 

Fort Worth Police Department. A video showcasing their benefits was released by the Fort Worth Police Department. 
(Fox News)

For more information on how to apply, visit recruiting@fortworthtexas.gov or follow the police department on social media. 

The commercial portrays the personality of the department and aims to recruit as many people as possible, while still having some fun. 

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“It was great fun. He stated that they have a great team.