- Tech CEOs are increasing the heat, even though it’s not as obvious as Elon Musk’s rhetoric.
- Major tech CEOs have asked employees to be more productive in this year’s less-than-stellar economy.
- Google, Amazon, among others, have all asked their employees to do more or risk losing their jobs.
Since his arrival, Elon Musk has been increasing the intensity of Twitter’s activity. Musk says that there is a new way to use Twitter. “extremely hardcore” vision, “Dense, intense”The office structure and its analogues “arduous” road ahead — and employees need to be on board or leave the building.
While Musk’s edicts are not as aggressive, other CEOs in the tech sector have told workers to work harder, but with a more diplomatic tone.
Although their language may not have been as belligerent than Elon’s was, the message was the same: people were expected to take charge or find another job.
Meta believes that there are a lot of people in the company who should not be her.
In July, Mark Zuckerberg, CEO of Facebook, told employees that he would increase the intensity of employees’ performance goals.
Zuckerberg: “Realistically speaking, there are probably many people at the company that shouldn’t be.” According to some,. “And part my hope by raising expectations, having more aggressive goals, just kinda turning up the heat a bit, is that some people might say that this place doesn’t suit them. That self-selection is fine with me.
Zuckerberg shared his vision later that month, during Q2’s earnings call. He said that the company would “continue to grow” and that it was aiming to do so.Over the next year, we will continue to reduce our headcount growth.”That “many teams are going shrink so that we can shift our energy to other parts of the company.”
Meta instructed managers in October to label 15% of its employees “needs support” during what workers called “quiet laidoffs.” Insider Previous reports. More companies in tech are now Require a numberworkers to be placed on performance improvement programs and eventually managed out of the company.
Alphabet must’make the company 20 percent more productive’
Sundar Piichai in the summer The alarm soundedEmployee productivity must improve. Pichai later told Kara Swisher, at the Code Conference in Los Angeles, that he wanted to see the productivity of employees improve. Increase productivity by 20% in companyIt was also slower due to an increase in headcount.
We can make slower decisions across all of our activities. Pichai explained that it is important to look at everything from the beginning and find ways to increase productivity by 20%. “Sometimes there is room for improvement.” [where]If you have three people making decisions, understanding this and bringing it down from three to one improves efficiency by 20%.
The search engine giant also changed its employee performance rating system this year, telling managers they were now expected to mark 6% of its employees — more than 10,000 people — in the lowest performance tiers, Insider previously reported.
Google told some managers that they must conduct “support check-ins,” which are meetings managers must have with employees before putting them on the lowest performance bracket. According to Insider viewed internal material.
Amazon wanted to “accomplish more using less”
Already Famously frugalAmazon encouraged the company to “double down” on frugality during an all-hands meeting that took place in October and advised employees to “accomplish greater with less.” According to leaked slides of the meeting.
November: The ecommerce giant Significantly reducedIts innovation lab Amazon Grand Challenge. If it shuts down completely, it will join other Big Tech Companies that have. Shut down their moonshot laboratoriesDespite the economic downturn.
Amazon already has “Unregretted Attrition Rate” goals for managers, but this year it also cut 10,000 workers in November — The largest corporate layoffsIt has been done before.
Shareholders have also criticized tech CEOs for having higher headcounts than necessary.
Altimeter Capital Meta investor said, “It is a poorly-kept secret that Silicon Valley companies ranging from Google and Meta to Twitter to Uber could attain similar levels of revenue with far less people.” In an open letterOctober was a time when I argued that these companies would run more smoothly with fewer employees.
TCI Fund Management, a Google shareholder, in November told CEO Sundar Pichai similarly. In an open letterTalks with former Alphabet executives “suggest” that the business could operate with significantly fewer employees.
CEOs and investors are now watching how Twitter — with around 66% of its staff cut — will operate. “Twitter could end up as TheCase study on Efficiency” Bernstein Research analysts wrote that “Elon’s Razor” will prove just how efficient these businesses can be run.
