Taylor Swift has proven that she is not only an exceptional singer, but also a remarkable brand ambassador. With the release of the latest Midnight albums, she portrayed how she understands her business ‘all too well.’
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Swift is one the greatest-selling artists in music history. Swift knows how and when to reveal the information, while keeping the album mysterious. Thus, she goes beyond the usual rules that many artists follow—social posts, press junket, tour—ensuring her fans are truly entertained.
2017 ForbesAccording to reports, Taylor was worth $280 Million. Her net worth grew to $280 million two years later. $185 Million. She has now reached $570million this year, despite the pandemic. Forbes.
Jeetendr S. Sehdev is a branding expert who is also a bestselling author. The Kim Kardashian Principle – Why Shameless Selling (and How to Do It Right)Tells Fortune, “Taylor Swift is one of the most polarizing mainstream pop artists out there. People either love or hate her. When you get that extreme on the Richter scale, you don’t just have fans you create fanatics. Those fanatics have a level of dedication that is beyond anything you’ve ever seen. It’s something else.”
Consistently adapting
Swift was originally a country singer who wore cowboy boots. However, Swift became more adventurous with her style and began to experiment with other aspects of her brand. Swift has been credited with the following: 1989After becoming famous, she decided to go for a more glamorous look with Reputation.
With Folklore EvermoreShe had indie, homely themes for 2020, using pastel colors and cardigans. Now, with Midnights she wants to create an enchanting atmosphere. The album cover features her in glittery makeup in dimly lit rooms.
It wasn’t just the theme of the albums, but also her collaborations with artists and luxury brands that pivoted her to international fame. Her documentary also includes these. Miss Americana, she notes, “The female artists I know of have to remake themselves, like, 20 times more than the male artists, or else you’re out of a job.”
Giving more to your audience
Tony RobbinsSwift’s skillful use of social media to connect digital communication to her overall narrative is highlighted by a coach and author named. As Los Angeles Times profile states, she doesn’t limit herself to social trends, instead, her brand is built on making direct and authentic connections with fans, including replying to them, liking their pictures, and reposting their own selfies holding her album cover.
Swift is perhaps the best-known American singer, but Korean singers have been doing it as part of their routine for years. Their press events often include face-to-face meetings with their fans, where they can sign autographs and take pictures. Swift is able to communicate with her audience in this way, creating a lasting connection. Second, fans who have had great experiences with their idols tend to promote them subconsciously on all platforms. It is a great way for people to spread the word.
Creating surprises
This is perhaps where she excelled. Multi-platinum success was her greatest achievement. 1989 album was a few weeks away from its launch, Swift organised personal invitations to a “special Taylor Swift opportunity,” as her way to reward her supporters. A handful of her fans were also invited to “Secret Sessions” pre-release listening events at her home in Beverly Hills, Nashville, New York and Rhode Island.
But this wasn’t just a PR party, Swift was present at each event where she interacted with her fans rather casually, and indulging in her inspirations and influences. Soon after, her album’s debut sales were over a million following its release.
Another move was to film a video of her wrapping presents and recording the reactions from her supporters. Some were shocked or even speechless. Once the footage was made public, it was rebranded as ‘Swiftmas’ and instantly went viral. Her efforts have always been generous which has helped her brand in numerous ways. She is strengthening her relationships with her current audience and reaching out to potential clients and new listers.
“She has been able to take one person and spread herself out into millions of itty-bitty pieces of Taylor Swift and touch as many people as possible. When you do that, you generate a kind of advocacy and excitement that no level of advertising could,” said Matt Britton, CEO of youth maturing agency MRY to theNew York Times.
Being vocal about your cause
Swift’s ability use her platform to benefit the greater good is one of her key strengths. She is well aware of her power in the entertainment business and has used that influence many times to help budding artists.
One example is her decision to remove her album from Spotify because they were only paying a small amount to artists. A report by TimeArtists on the streaming platform earned an average of less than one cent per play or $0.006 to $0.0084.
In her statement, she wrote, “Music is art, and art is important and rare. Rare and important things are valuable. You should pay for valuable items. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art.”
She then disapproved of her actions. Apple MusicWhen their launch policy prohibited artists from being paid in exchange for promotional value. She wrote, “I’m sure you are aware that Apple Music will be offering a free 3-month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
Swift agreed to change their policy soon after Tim Cook, then the leader, changed his mind. Swift received compliments from her fans, but also admiration from her juniors.
Coding her messages
Keep your family safe in a tactful manner She kept her audience interestedShe has had a long career of teasing her clients with many different things throughout her career. easter eggsShe can be found on her social media pages and in her music videos. Interview with Jimmy FallonShe said that the tactic was a part of a long-standing tradition. When I was 14-15, I made my first album. That was the first time I used cryptic clues in my music. I wanted to do something that incentivized fans to read the lyrics because my lyrics are what I’m most proud of out of everything that I do…”
Another interview with Entertainment WeeklyIn 2019, she enjoys the ideas of her fans. “I have trained them to think that way. They enjoy the cryptic hint dropping. Because I love it and will continue to do it as long as they enjoy it. It’s fun. It feels playful and mischievous.”
Ian Ausdal, WIUX states that this tactic is “marketing wonders for artists” because “consumers love the feeling of accomplishment when they figure out a puzzle.” “To find answers, they search for clues in artists’ past works, which increases streams and sales for older releases, marketing them to the public in a new light. This leads to the growth of an artist’s fanbase. As fans work together to sort out clues, excitement about the artist spreads to people who were originally unfamiliar.”
K-pop is the way to go
K-pop fans will be able to see how many bands are thriving on merchandise. Black Pink has pink, BTS has purple and so on. They also offer cups, light sticks and shirts in these shades. You can also find miniature idol key chains and figurines, as well jewellery and pens.
Swift is not the only one who uses this tactic. Swift and her team also revealed other merchandise. four distinct vinyl Editions MidnightJade Green and Blood Moon, Mahogany, Lavender Edition When you combine them, however, they become one. It is a clock! This small trick will drive her album sales even further.
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It’s only after such strategic thinking and one-on-one interactions that Swift reached where she is today. Swift’s brand has been built on consistent hard work, but it was also helped by creating her own guidebook. Swift and her team have been praised for their successes, despite the negative views.
