Snapchat Money Making Tips, From Spotlight to Lenses

• Snapchat is a great way to make money for those who are skilled at using the platform.
• Spotlight is a platform that allows creators to post content, create AR lenses, and sign brand deals.
• Here’s how creators make Snapchat money and manage their schedules.

Snapchat is well-known for its ephemeral messaging. But, it is also a great moneymaker for those who know how to use it.

Snapchat creators can make money in many ways.

Snap has financially incentivized creators since Spotlight, its TikTok competitor, was launched in November 2020. Snap pays on a curve that takes into account various engagement metrics such as unique video views, “favorites” and daily users who view Snaps. Snap paid 12,000 creators over $250 million in 2021, as part of its Snapchat Spotlight program. Some of them were millionaires.

Katie Feeney, a content writer with more than 854,000 Snapchat users, Earned well over $1 MillionSpotlight videos that contained a mixture of funny and repurposed TikToks.

However, she is not the only Snapchat millionaire.

Learn more about how 4 Snapchat influencers earned over $1,000,000

Designing augmented reality lenses is another way to make a living from Snapchat. 

Cyrene Quiamco was a former Verizon web designer and joined Snapchat in January 2014. Soon, she began publishing branded stories. In January 2014, Snapchat introduced Lens Studio to help Snapchat creators create AR lenses.

Quiamco has since created Snapchat AR lenses for brands such as Hulu and Marriott. She also worked with her former employer Verizon and built a successful business. Quiamco was worth $750,000 in 2021.

Learn more about Quiamco’s million-dollar success in designing Snapchat AR lenses for companies.

Quiamco is one example of a creator who may sign lucrative brand deals to promote products or services through their content.

Snapchat’s Creator Marketplace was launched in 2021 to make it easier for businesses and individuals to connect with creators. It allows brands to search by location, specialties, Lens category, budget, and other criteria. 

This is our coverage on Snapchat creators making money and managing their time.

Spotlight shows how much Snapchat creators can make and how they do it.

Snapchat lenses: How to make money with them

How Snapchat creators manage their busy schedules