Wednesday, November 30, 2022
HomeBusinessNike Ready to Sell a Year's Worth Of 'Off White' Products

Nike Ready to Sell a Year’s Worth Of ‘Off White’ Products

  • Shannon Abloh was Virgil Abloh’s wife and spoke with The New York Times to discuss his estate plans. 
  • Plans include a joint venture called Architecture with Nike.
  • The creative director at Nike said that there is at least one year of Off White products.

Virgil Abloh had a huge impact on the world’s largest sneaker brand. Untimely death in the past yearRare form of heart cancer

Shannon Abloh (his widow) has partnered Nike in the creation of Architecture. This entity is part Virgil Abloh Securities which allows him to continue his creative work.

Beginning Thursday, Nike and Virgil Abloh Securities are hosting a four-day exhibit at the Rubell Museum called “Virgil Abloh – The Codes c/o architecture”.  

The exhibit will highlight Abloh’s creative principles or Codes.

Nike will also unveil the Off White Nike Terra Forma, Abloh’s first creation from scratch. It is expected to be released along with other apparel later in December. 

There’s still more.

In a Story published in the New York Times TuesdayJohn Hoke, Nike’s creative Director, said that Off-White Nike products are in production for at least a year and that Architecture is being worked on the next steps.

Shannon Abloh stated in a news release that Nike and Virgil thrived together, because he understood the brand’s role as a cultural cornerstone and Nike understood the importance supporting creatives and their visions. 

Virgil Abloh at work on "The Ten"

Virgil Abloh, at work on “The Ten.”

Courtesy Nike



Nike launched “The Ten” in 2017, a collection featuring 10 iconic Nike models. Abloh rethought the entire collection and rebuilt it. 

Sneaker collectors still treasure the shoes from this collection, with the Air Jordan 1 last selling for $6,300 on StockX. 

The Air Jordan 1 Off-White Chicago

The Air Jordan 1 Off White Chicago

Courtesy Nike



Leo Sandino Taylor (a Nike vice president for global catalyst brand management) stated in the news release that Nike’s deep partnership with Virgil was far more than their iconic collaborations. His transparent design approach inspired our teams and prompted a new generation to discover their creative voice and share that with the world.

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