Apple doesn’t often participate in big industry-wide events like CES or E3. The most valuable company in the world holds its own events, thank you very much. Apple invites industry professionals and journalists to its theaters (or to the computer screen) several times per year to hear about its latest products. Apple calls these “Special Events,” and streams them online to its millions of fans.
Apple continues to launch new products at events even in years such as 2020 and 2021. There were four of these events in 2021. They included a spring event (20 April), WWDC (7 June), the iPhone launch event (14 September) and a Mac Launch (18 October). In 2020, we had another event in November.
In 2022, Apple has hosted three events. The first was the Peak Performance spring Apple EventApple launched the new iPhone SE, iPad Air and Mac Studio on March 8, 2012. Apple’s second event of 2022 was the WWDC keynote at which is introduced macOS Ventura, iOS 16, iPadOS 16?, M2 MacBook Air M2 MacBook Pro. In September, Apple’s Far Out event introduced Apple Watch series 8Apple Watch Ultra iPhone 14?, AirPods Pro 2nd Generation.
You can read on to discover what new products and events Apple has in store for 2022 and 2023.
When is Apple’s next event?
Apple hasn’t officially announced its next Apple event yet, in part years the company has held an October eventNew products will be announced. In 2022, however, there was no October event. Apple released press releases about:
Is there a November 2022 event? It’s possible, but not looking very likely. Apple expected to host an October event to announce new Macs. M2 Pro and Max MacBook ProAnonymous M2 Mac miniAn M2 Pro Mac mini. However, in a newsletter at the end of October 2022 Mark Gurman (Bloomberg’s Apple fortune teller) indicated that these new Macs won’t arrive until 2023.
Gurman believes that March in 2023 is the most likely month.
On this basis, it is likely that the next Apple event will be held in March 2023.
What happens at an Apple Keynote
Apple
Apple used live events to present its latest products and plans before a large audience.
Following the pandemic, Apple doesn’t tend to invite people to events, but it makes no less of an impact by inviting everyone to join it in an online broadcast.
Apple typically holds four such events each year. But, some years Apple won’t have a spring event while others will skip the October event. Based on previous years, you can expect Apple’s year to look something like this:
- March/April (often includes iPads, iPhone SE)
- June (WWDC – mostly software, sometimes high-end/pro hardware)
- September (iPhones, Apple Watches)
- October (iPads and consumer-focused Macs as well as other products)
When will the next Apple event begin?
Apple’s events usually start at 10 am at Apple’s HQ in California, which is 1 pm ET and 6 pm UK time.
Here’s what that translates to in the countries where most of our readers live:
- US: 10am (PST/PDT), 11am (MST/MDT), 12 noon (CST/CDT), and 1pm (EST/EDT).
- Canada: Canada as above, and 2pm (AST/ADT).
- UK at 6pm (GMT/BST).
- Europe at 7pm CET/CEST
- India: at 10.30pm (IST)
- Australia, next day at 1am/AWST/AWDT, 2.30am/ACST/ACDT and 3am/AEST/AEDT
- New Zealand: Next day at 5 a.m. (NZST/NZDT).
Apple events typically last between one to two hours.
We explain how to live stream the iPhone event. How to watch the Apple EventYou can read the entire article. You can also view the event below.
November 2022 Event
It’s possible so we aren’t ruling out a November event yet… However, we don’t think it very likely that Apple will hold another event in 2022 – and there may not even be more press releases about new products, as there were with the October iPad launches. For more information on what Apple may offer us in November, click here. Apple still has much to offer in November, even if there are no new Macs..
Spring 2023 event – March 7 or 14, 2023 (predicted)
As we said above, based on Bloomberg’s Mark Gurman’s prediction, Apple may be destined to hold an event in March 2023.
In a October 30, 2022 newsletter, Gurman said: “I’d expect the new Macs to be announced by the first half of March.”
If Apple holds the event on Tuesday, which tends to be Apple’s preferred day, then we could be sitting down at an Apple event on Tuesday 7-14 March.
For contest, here’s when the spring events have taken place for the last ten years:
- 2022: Tuesday, February 8 (virtual Event)
- 2021: Tuesday, April 20, (virtual event).
- 2020: No spring event because of COVID-19 lockdown. iPhone SE launched April 24.
- 2019: Monday, April 25
- 2018: Tuesday, February 27
- 2017: No spring events
- 2016: Monday March 21
- 2015: Monday, March 9, 2015.
- 2014: No spring events
- 2013: No spring events
What product will Apple launch in spring 2023
We’ll be better able to predict what will come in spring 2023 once we know what Apple fails to launch in the fall of 2022. There are rumors of a Apple TV now available HomePod though. Each year, we usually get an iPhone SE. The latest iPhone SE model launched in 2022, we don’t expect a New iPhone SEUntil 2024
- The launch of the M2 MacBook Pro & Air the M2 Mac miniThis is a good bet. But, we could also see a M2 Pro Mac mini.
- Expect to see the M2 Pro Mac mini when it arrives. M2 Pro MacBook ProAvailable in models in both 14-inch & 16-inch versions.
- It is possible to also see: Mac Pro new – indeed it’s now more than two years since Apple announced the move away from Intel.
- Although there is not a 27-inch iMac, it has been rumored. New iMac ProThis is what’s coming. A 24in iMac update is, apparently, not happening until 2023…
WWDC 2023 event – June 5-9, 2023 (predicted)
It’s a safe bet that WWDC23 will happen at the beginning of June 2023. The conference has always been held in June’s first week, with very few exceptions, except for 2020. Here are the dates WWDC launched in previous years. The event lasts for a week and the keynote takes place every Monday.
Here’s when the last ten WWDC events have happened:
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
- WWDC 2016: June 13-17
- WWDC 2015: June 8-12
- WWDC 2014: June 2-6
- WWDC 2013: June 10-14
- WWDC 2012: June 11-15
What will Apple announce at WWDC23
Apple releases its operating systems at WWDC every year. That means iOS 17, iPadOS 17, macOS14, watchOS 10, and TVOS 17.
New hardware sometimes makes an appearance at WWDC as well, and it’s usually the stuff that developers want, namely “Pro” model Macs. WWDC 2022 saw the announcement of new MacBook Pro models and MacBook Air models.
If we don’t see the new Mac Pro and iMac in March, then expect them to make an appearance at WWDC.
September 2023 event – September 12, 2023 (predicted)
Apple
Although we don’t know what the future holds for 2023, Apple has launched a new iPhone every September since the beginning of the last decade. So a new iPhone is almost certain for September.
2020 was an exception to that rule – with the iPhone launch in October, but the company still held a September event. Apple seems to prefer September events.
On that basis, if you want to pencil in a potential date for an iPhone launch – or at least a September event – based on the dates Apple has held previous September events took place on we predict Tuesday September 12, 2023, but it could be a week earlier, as it was in 2022, with September 5 or 6 being possibilities.
2022: Wednesday, September 7
2021: Tuesday, September 14,
2020: Tuesday, September 15, 2019 (Not an iPhone event).
2019: Tuesday September 10
2018: Wednesday, September 12
2017: Tuesday September 12
2016: Wednesday, September 7
2015: Wednesday, September 9
2014: Tuesday, September 9, 2014.
2013: Tuesday September 10, 2013.
2012: Wednesday, September 12
What will be launched?
October 2023 Event
There was no event in October 2022 – instead Apple issued press releases about a new iPad and iPad Pro models. Apple doesn’t hold an October event every year – but if you look at the list of years below you will see that they do have an October event more often than not.
The October events of the past have (or haven’t) taken place on the following dates.
- 2022: No event
- 2021: Monday October 18
- 2020: Tuesday October 12
- 2019: No event
- 2018: Tuesday, 30 October
- 2017: No event
- 2016: Thursday October 27
- 2015: No event
- 2014: Thursday, 16 October
- 2013: Tuesday 22 October
- 2012: Tuesday October 23
- 2011: Tuesday October 4
What will be launched?
- In October, iPads and Macs are most likely to be on display.
