Musk says that Brands have suffered a massive drop in revenue due to activists urging them to stop advertising on Twitter

• Sent advocacy groups A letter to Twitter advertisersThey asked Musk to suspend ads or accept content moderation.
• General Mills and GM, Audi, or other Brands have stopped advertisingMusk’s acquisition of the platform.
• Musk tweeted Friday that Twitter had suffered a dramatic drop in revenue, citing pressure from advertisers.

Following Elon Musk’s $44 billion purchase of Twitter, advertising companies have been suspending Twitter use to promote their brands. The new owner has seen a “massive drop” in revenue. Tweet Friday. 

The #StopToxicTwitter Coalition is a growing alliance of advocacy organisations and media watchdogs such as Media Matters for America, Accountable Technology, and the NAACP. Musk was urged by major Twitter advertisers to embrace content moderationYou can also boycott the platform completely if you are concerned about hate speech and extremism growing. 

According to reports, “Within 24 Hours of Musk taking over, the platform was inundated by hate and disinformation.” The coalition sent an open letter to brands such as Amazon, HBO and Apple. After Musk’s takeover, the N-word usage on Twitter increased by nearly 500%Musk’s tweets from the past Sharing conspiracy theories about the attack against Paul Pelosi. “Without Twitter’s deliberate efforts to address this kind of hate and abuse, your brands will actively support accelerating extremism.”

Major brands include General Mills, GM and Audi We have removed all advertisements from the platformSince the purchase, there have been several concerns about brand safety on the platform. Musk addressed these concerns. TweetOn Friday, approximately.

Musk tweeted “Twitter has seen a huge drop in revenue due activist groups pressing advertisers, even though content moderation has not changed and we did all we could to appease activists,” though staff had previously been informed. Responsible for content moderationThe Verification of political figuresHave been firedSince the acquisition was completed. 

“Extremely mismanaged!” Musk Addition. “They want to eliminate free speech in America.”

Self-described “Absolute freedom to speak” has promised to make the social media platform comparable to a”Digital town square“that adheres to first Amendment speech protections, advertisers however expressed concern that their brands would be displayed alongside constitutionally protected but distasteful/hateful content.

“At the moment, we can’t confidently state that Twitter has been a safe place to brands,” Interpublic Group, an agency for advertising, stated to The Wall Street Journal. Advertisements are to be suspended.

According to the #StopToxicTwitter coalition Twitter announces mass layoffsMusk claims that changes to the content moderation policies of the platform have not been made. This has made it impossible for them to follow critical brand safeguards. 

“Elon Musk has shown that it is impossible for him to maintain the brand safeguards that were in place on Twitter. In a statement sent to Insider, Angelo Carusone (president and CEO of Media Matters for America) stated that there is no time for trust. Musk has not been able to regain advertisers’ trust, according to Carusone. He has asked brands to quit the platform in order to preserve their integrity.

Carusone stated that “if they don’t leave now advertising on Twitter will be like advertising on Parler before January 6 insurrection.”

Insider asked Musk and Twitter representatives to respond but they didn’t immediately reply.