According to Engadget, the company will stop supporting Instant Articles at mid-April. It Facebook introduced this format in 2015News articles will load faster on mobile devices thanks to this initiative. The company is and directing more resources into its core products — including .
“Currently less than 3% of what people around the world see in Facebook’s Feed are posts with links to news articles,” a Meta spokesperson told Engadget. “And as we said earlier this year, as a business it doesn’t make sense to over invest in areas that don’t align with user preferences.” According to the company, its users spend more time watching short-form videos and they prefer to see less news and political content.
The news was first reported by. It gives US publishers a free tab to include their articles on the News Tab. It also stated last week that it will .
Publishers will have six months to evaluate their Facebook strategies after the end of Instant Articles support in April. When you tap on a link to a Facebook news article, you will be taken to the publisher’s website.
Meta stated that Instant Articles has made the mobile web experience much more enjoyable since its introduction. It suggested that Instant Articles are no longer necessary for people who use text-based stories. You may notice that some articles take longer than others to load on your screen depending on how many publishers have loaded them.
Google made a similar change last year, when it stopped making its own. It is worth it for news publishers. According to the company, it will no longer prioritize news articles using this format in its search rankings.
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