Tesla is not the only brand that asks you to fork out extra money to unlock your car’s capabilities. As The Verge ObserveMercedes has IntroducedSubscribe to “Acceleration Boost” for $1,200 per annum. This subscription improves the performance and efficiency of the EQE. EQSBoth in the standard sedan and SUV models. You will see a 0.8 to 1 second improvement in your 0-60 MPH time when you pay the annual fee. This is due to an increased peak motor output and greater torque.
Mercedes quickly clarified that this is a software update. You’re basically paying to increase the performance of your car. You still get more value than BMW’s. Heating seats $18 per MonthIt’s a strange move considering these cars are expensive and offer faster models for a fraction of the cost. An EQS 450 will have acceleration, but an EQS 580 with more creature comforts and speed is a better deal.
The German automaker isn’t the only one to add performance to its vehicles. Tesla customers have long been asked to pay extra for the most advanced driver assistance. It also charged entry Model S customers a premium for a while. Lock battery capacity. If you are more inclined to motorcycles, Zero asks nearly $1,800To maximize the 2022 SR’s power. Mercedes wants to make sure you continue to pay for the car throughout its life.
The business strategy is clearly defined. The business strategy is clear, just like the general shift in tech industry. toward subscription servicesMercedes hopes to generate steady revenue from customers who may otherwise spend very little beyond their initial purchase. Acceleration increase is more lucrative than maintenance and periodic navigation updates. The power boost is not subject to recurring expenses like those.
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