Tuesday, November 8, 2022
HomeTechnologyMarvel and Adidas join forces for Wakanda forever

Marvel and Adidas join forces for Wakanda forever

The stars of Wakanda Forever: Black Panther Marvel and Adidas are back on the big screen with style thanks to a partnership. Marvel and Adidas announced their Design collaboration for character costumes and footwearThe sequel Black Panther. Shuri, Okoye, are the featured characters. Riri.

Marvel is the first to partner with a sportswear brand for costumes. Ruth E. Carter is a veteran designer who won an Oscar in costume design. Black PantherThe project was managed by, which included a group of predominantly female designers, people of different ethnicities, and members of the Adidas School of Experiential Education. (S.E.E.D.).

Shuri and Okoye stand alongside a car in Black Panther: Wakanda Forever.

“Adidas has been a part of hip-hop and black culture and fashion since the ’80s. To work with the Adidas design team to bring our visions to life for the Wakanda Forever costumes was an exciting and wonderful collaboration,” said Carter. “Together, with Adidas, our ideas were able to evolve in imaginative ways until we ended up with the inspired breathtaking outfits that you can see throughout the film.”

Each costume was designed with state-of-the-art technology and the final product reflected each character’s specific personality. The futuristic society of the future was reflected in the footwear that complemented the outfits. Wakanda. These pieces are versatile and practical, so they can seamlessly fit into any scene.

“We want our work on these costumes and footwear to be remembered for their inventive take on functional innovation, and how they help tell the story of each scene they feature in. The most unique thing about these pieces are their connection to sport and performance; the women wearing them in the film play such powerful characters, and the connection between their outfits and performance innovations with the brand is really special,” said Emily Jagos, Adidas apparel dsign director. “Every piece in the collection was designed by a group of female and BIPOC designers, so there has been an incredible feminine force behind the design and production of the costumes, which underlines our own power and potential as creatives.”

A group of women pose and sit on the stairs for the Wakanda Forever Collection.

These costuming collaborations are an extension of the previously announced Marvel Studios x adidas. Wakanda Forever Collection. This collection is unique and the first of its kind. It features footwear and apparel that are inspired by Wakanda culture and people. The collection includes footwear for running, football, and silhouettes that are gender neutral.

Wakanda Forever: Black Panther On November 11, the movie opens in theatres 

Editors’ Recommendations






RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments