Next year’s iPhone could introduce a change to Apple’s naming convention. According to Bloomberg reporter Mark GurmanThe company could instead call its largest and most expensive smartphone in 2023 the iPhone 15 Ultra, as it would be expected given its track record. This would coincide with the most significant iPhone redesign since 2020’s iPhone 12. Gurman expects the iPhone 15 to feature USB-C, among other “bigger changes.”
Apple’s smartphone line has seen a couple of branding tweaks over the years. In the early days of the iPhone, when the company released a substantial update every two years, iterative models carried an “S” designation. Since 2019 and the diversification of the line to include separate mainstream and premium variants, the company has employed “Pro” and “Pro Max” designations to market its most advanced phones. The company also announced the return of the Plus brandingApple had stopped using this feature in 2017 and has not used it since. The Apple Watch line now includes an Ultra version of the Pro Max, so dropping Pro Max would make sense. Ultra model.
Some interesting predictions have already been made by the iPhone 15 rumor mill. Gurman Previous reportsApple was testing USB C iPhones in advance of the European Union Implementing a lawThe port is required on all smartphones produced after 2024. Ross Young, a display analyst has recently spoken out. the entire iPhone 15 line would feature the iPhone 14 Pro’s Dynamic Island display cutout.
Gurman expressed concern about the future and suggested that Apple might not host another event this fall. Gurman stated that Apple plans to unveil new Mac mini, MacBook Pro, and iPad Pro models by the end of this year. However, as those will be primarily iterative updates to existing devices, Gurman suggests Apple is “more likely” to share the existence of those products with the world through a series of press releases.
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