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I treated my dog with a $75 tasting menu from a new SF restaurant that caters to canines. She enjoyed it and it was great to watch her eat from the table.

Kristen Hawley took Heidi with her to the Dogue Dog Restaurant for the $75 tasting menu.

  • Kristen Hawley took Heidi, her seven-year-old dog to Dogue, a San Francisco retail store that sells dogs.
  • On Sundays, Dogue opens its Bone Appétit Cafe, which has a $75 tasting menu and surprise treats.
  • Hawley spent $100 at the cafe and enjoyed it, but says it's a splurge for special occasions only.
Dogue (rhymes with "vogue") is a new storefront, cafe, and pastry shop for dogs and their owners in San Francisco's Mission District.

Dogue’s Valencia Street storefront on a foggy San Francisco Sunday afternoon.
Dogue’s Valencia Street storefront on a foggy San Francisco Sunday afternoon.

Dogue opened in September 2022 along Valencia Street in the city’s sunniest area.

A wide-shot of Valencia Street.
Valencia street.

Dogue offers fresh foods online to canines since 2015. After reading about the new brick-and mortar spot, I decided it was worth taking Heidi, my tiny Aussie, along with my daughter of five to have a look.

Dogue’s business information on a sign next to a bowl of spa water for dogs to enjoy.
Dogue’s business information on a sign next to a bowl of spa water for dogs to enjoy.

Dogue has gotten a lot of attention as a restaurant for dogs, but most days it's a store selling fresh dog food, custom canine meal plans, and decadent dog treats.

A selection of treats made for dogs.
A selection of dog treats.

It was started by Rahmi Massarweh, a trained chef who told me he "went down a rabbit hole" learning about animal nutrition in an effort to extend his own dog's life.

Chef and owner Rahmi Massarweh behind the counter at Dogue.
Rahmi Massarweh, chef and owner of Dogue.

Dogue sells refrigerated, raw dog food. You can buy large 12-ounce packages of wild venison at $14.50, pastured chicken at $24 and grass-fed beef at $34.

The refrigerator display at Dogue.
Dogue refrigerator display

Additional dog supplements are available from Dogue for gut, skin and coat. Prices range from $9.95 to $14.95 Its website provides information on how to convert a dog to a raw-food diet.

Refrigerated supplements at Dogue.
Dogue: Refrigerated supplements

Dogue’s dog-centric atmosphere is a fitting one. It even sells stylish dog accessories like bowls, leashes, and collars — perfect for San Franciscans, who claim there are more dogs than children living here.

Dogue also sells a curated selection of stylish dog accessories.
Dogue also offers a selection of fashionable accessories for dogs.

Source: SanFrancisco Magazine

The city had between 5,000 to 35,000 more dogs in 2016 than children under 18. Dogue sells merchandise and dried treats to cater to this group.

A shelf of Dogue merchandise and dried dog treats.
Dogue products and dog treats on a shelf

Source: KQED

It's also become a place for dog owners to celebrate birthdays or other special occasions. Dogue offers dogs and their owners a seated meal at its Bone Appétit Cafe, on Sundays only.

The counter at Dogue; check in here for seating or to pay for purchases.
Dogue Counter; visit this counter to make purchases or for seating.

Guests — four-legged and human — are encouraged to get comfortable on the furniture. There are four small tables that can be used as dining areas, with enough space to avoid any dog jealousy.

A corner banquette ready for canine and human guests.
A corner banquette is available for both canine and human guests.

At 11 a.m. all the tables were taken. Two corgis were excited to see us, as well as a small Frenchie and a large mastiff.

Small dining tables offer plenty of space for a meal for a canine or two.
A small dining table can accommodate a couple of dogs and provides ample space for a meal.

After waiting for 40 minutes, our table with three chairs was ready. The Bone Appétit Cafe is walk-in only. The detailed rugs are my favorite part of the Bone Appetit Cafe.

A table awaits diners at Dogue.
Dogue has a table waiting for diners. There are machine washable rugs beneath each dining area.

The lighting was also elegant. Chandeliers hang from the ceiling to create a vibe that's more "full-service restaurant" than "dog food."

Dogue’s interior.
Dogue's interior.

The menu was presented to us in a leather portfolio just like a restaurant. On this Sunday, the rotating menu contained three options, each available à la carte or as part of the full tasting menu.

Dogue’s menu for Sunday, October 16.
Dogue’s menu for Sunday, October 16.

Although Heidi was presented to my daughter, we decided to try the $75 tasting. The staff waited for us to be seated before making our final decision.

My daughter reads my dog the menu.
My daughter reads the menu to my dog, and it remained on the table as a reference.

The experience also included some free treats for humans. We had the option of sparkling water, orange juice, and mimosas, served in carafes with tiny crystal goblets.

My daughter enjoys water from a small crystal goblet at Dogue.
My daughter loves water from a small crystal goblet in Dogue.

First course was quickly delivered: Chicken and Chaga Mushroom soup made with whole pasture-bird poultry and simmered in apple cider vinegar for eight hours. The dish costs $27 per person.

Chicken soup for dogs at Dogue in San Francisco.
Dogue in San Francisco offers chicken soup for dogs

Dogue owner, chef Massarweh, poured the broth for Heidi tableside — just as a server at a restaurant might do for a human patron. It's served lukewarm so eager dogs don't burn their mouths.

Heidi asks for permission to eat food from the table.
Heidi requests permission to eat from the table.

Heidi was initially confused about how to eat the food from the table. Heidi began by slowly licking the broth, looking at my permission each time she took a few more. However, she was clearly excited.

Heidi eyes (and tastes) the first course.
Heidi looks at (and tastes) the first course.

She realized that it was all for herself after a few seconds of trepidation. She finished the broth, and quickly ate three pieces cooked chicken breast in one piece. She finished the dish in 90 seconds.

Heidi licks the bowl, fully comfortable in her new role as restaurant diner.
Heidi takes a bite of the bowl and is now fully at ease as a restaurant waitress.

Heidi knew that this was the right experience for her. She sat quietly in her chair, anticipating the next step. Other dogs behaved in a similar way.

Most dogs spent their time at Dogue staring toward the kitchen.
Dogue was the most popular place dogs spent their time staring at the kitchen.

You will also find some surprises on the tasting menu, similar to a human tasting menu. Heidi loved this Massarweh-prepared bite of organic pumpkin.

Massarweh delivers an off-menu treat between courses.
Massarweh provides an extra-menu option between courses.

Shortly after the pumpkin, came the second course: Chicken Skin Waffles and Charcoal Flan. It costs $29.95 if purchased as a single item.

The Chicken Skin Waffle menu entry
Entry to the Chicken Skin Waffle Menu

Heidi stood on her two legs to grab the small waffle made of chicken skin and ground cassava. It was gone in one bite by Heidi, before Massarweh and I could take photos.

My dog was perplexed by the charcoal flan.
My dog was puzzled by the charcoal flan, but eventually ate the chicken skin waffle.

Heidi was briefly confused after taking a bite of the gelatinous flan. The garnish was the first she ate, but she continued to eat the entire meal.

Heidi eats her second course.
Heidi enjoys her second course.

Massarweh delivered on its promise to be the place dogs love. Massarweh prepared a Caprese salad for my daughter with burrata and basil.

A small dish for humans to share was served in a glass bowl.
A small dish was prepared for people to share and served in a glass container.

Massarweh worked closely with California's Department of Food and Agriculture to get his business state-inspected and licensed. Dogue, however, required seven certificates. He stated that human restaurants require only two certificates.

Heidi enjoying her lunch.
Heidi enjoys her lunch.

Massarweh’s final course made Heidi seem less well-mannered. She jumped onto the table to get closer, and probably would have jumped onto this plate if she could've. This is completely acceptable!

Heidi sits quietly, staring toward the kitchen, waiting for the next course.
Heidi waits patiently, staring at the kitchen as she waits for the next course.

Massarweh serves a plate of grassfed steak tartare with filet mignon and quail eggs. Purchased à la carte, it costs $32.

A dish at Dogue.
Dogue.

The steak tartare was almost identical to what you would find in a restaurant. Massarweh said he's tried nearly everything on the menu and the tartare is good, but lacks all seasoning human diners expect.

Heidi examines some raw filet with quail egg.
Heidi examines raw filets with quail eggs.

This dish contained the only ingredient that Heidi didn't appreciate — sprouts. They got stuck between her teeth and she looked frustrated.

Heidi navigates the broccoli sprouts on top of her steak.
Heidi enjoys the broccoli sprouts with her steak.

After having her Sprouts and other vegetables removed, she seemed to have lost interest in the beef but was now full. Massarweh serves the same portions to every dog who visits the cafe, but Dogue's custom meal plans include serving sizes adjusted to a specific dog's caloric needs.

Heidi can’t take her eyes off the steak, even with a full stomach.
Heidi can’t take her eyes off the steak, even with a full stomach.

An off-menu dessert was then created from raw antelope heart. It's one of the few dishes Masserweh hasn't tried. (He tastes for balance, before adding the heart.

Masserweh’s wife and business partner, Alejandra, delivers a wild antelope heart dessert.
Masserweh’s wife and business partner, Alejandra, delivers a wild antelope heart dessert.

Massarweh stated that, aside from special occasions like birthdays and other holidays, many people bring their elderly pets to enjoy an extra-special, once-in-a lifetime meal. Heidi is 7.

Heidi patiently waiting for the next course.
Heidi patiently awaits the next course.

After tip, our total was $100. "If ingredients of this quality were being served to humans, they would be like four times the price," Massarweh said.

A close-up of the fall menu.
The fall menu in closeup

My dog and other dogs in the area were remarkable calm throughout the whole meal. While most dogs were kept leashed by their owners, every dog seemed to be too interested in the experience to leave.

A dog’s-eye-view of Dogue during lunch service.
A dog’s-eye-view of Dogue during lunch service.

Massarweh stated that Dogue’s purpose is to change the way we feed our animals. "I think the idea of presenting and plating this food is my vehicle for shining a light on this," he said.

Cafe seating at Dogue.
Dogue Cafe Seating

Dogue also sells a variety delicious pastries-like treats ($15 each), made from ingredients such as chicken or antelope. When we arrived, the case was nearly full and almost empty when we left.

A pastry case beside the counter displays goodies for sale.
The counter has a pastry case that displays treats for sale.

Every detail was taken into consideration! The dog theme continues even inside Dogue's bathroom, which is decorated with dog decals and funny signage.

The bathroom at Dogue in San Francisco.
Dogue, San Francisco’s bathroom.

Our visit to Dogue was a pleasant one. Heidi left Dogue with a full stomach and normal energy for the return journey. We didn't notice any changes to her digestion or bathroom habits, either.

An energetic Heidi walks home.
Heidi, a lively woman, walks home.

I'd save this splurge for a special event, but I'd go back to Dogue, maybe next time with a group!

A portrait of Kristen Hawley and her dog Heidi.
A portrait of Heidi and me.

Check out the original article Business Insider

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