Last Wednesday, Denmark unveiled their kit for this winter’s World Cup in Qatar.
Made by Hummel in Denmark, who also supplies Premier League kits EvertonAnd SouthamptonThe shirts attracted immediate attention.
Hummel is most well-known for its trademark chevron design. These kits were created to protest against the host country for the World Cup, Qatar, This article outlines the reasons why it is controversial..
The badges of both the national team and Hummel are camouflaged against the colour of the kit, with the company saying it does not “wish to be visible during a tournament that has cost thousands of people their lives”.
An all-black third kit “in the colour of mourning” marks the death of migrant workers involved in preparations for the World Cup.
In a press release, Hummel said: “We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation.”
The Supreme Committee, who are organising the World Cup, have disputed Hummel’s claim that “the tournament has cost thousands of people their lives”, saying they “whole-heartedly reject” the “trivialising” of their “genuine commitment to protect the health and safety of the 30,000 workers” who built the World Cup stadiums and related projects.
However, there were immediate questions.
