To promote a project, how far would they go? Ryan Reynolds seems to have discovered a new viral method to promote his film.
Reynolds sent Hugh Jackman a tweet as he turned 54. Everybody knows that Jackman never misses an opportunity to wish Jackman a happy birthday in a unique way that makes his fans swoon. He did it again this time.
Also see: Hugh Jackman starts training for “Deadpool 3”; a fan claims that “Wolverine” is coming back.”
But, it had a secret motive. It was actually a trailer to Ryan Reynolds’ new movie. Spirited.
He wrote “Happy Birthday Hugh. This year, I’m giving you the gift of being much worse than you at singing and dancing. But at least there’s Will and Octavia!”
Hugh, Happy Birthday. This year, I’m giving you the gift of being much worse than you at singing and dancing. But at least there’s Will and Octavia! 🎂 pic.twitter.com/dlLgXc0TQE
— Ryan Reynolds (@VancityReynolds) October 12, 2022
Reynolds’ bold move did not offend anyone in the replies. Some expressed excitement about the upcoming holiday movie.
This is why there is never enough tap dancing in the office.
— Maximum Effort (@MaximumEffort) October 12, 2022
It’s great that he used his birthday to release this trailer. 🤣🤣It looks great! I’m excited to see it. HBD also available @RealHughJackman 🫠
— L Hickman (@hickytickytavy) October 12, 2022
Reynolds’s creative advertising strategies were even appreciated. Jackman even liked the tweet, which makes it even more interesting.
Ah! “Spirited”.
Nice subliminal advertising.
You did a great job.— Nato2303 (@Nato2303) October 12, 2022
The tweet reminded Jackman’s fans, who might have forgotten, about Jackman’s birthday. Many fans filled the comments section with birthday wishes.
@RealHughJackmanHappy Birthday King🎂💙👑
— ✨Fabulous✨ (@AFansMind) October 12, 2022
The Christmas musical will feature Reynolds, Ferrell, Octavia Spencer, and others. Spirited. The film will be released in theatres on November 11, and on Apple TV Plus on November 18.