- Microinfluencers are able to pitch themselves and land lucrative, paid partnerships with companies.
- Some are able to simply slide into a brand’s DMs and others can create and send a media package.
- Many micro-influencers on Instagram, TikTok and YouTube shared the templates that they use.
The creator economy has grown so much that there are now different tiers — nano influencers, micro influencers, macro influencers, and more. People with just a few thousand followers can be offered the micro influencer tier, which is growing rapidly. Lucrative collaborationsBrands like Adidas, Banana Republic, or Toyota.
In the industry, micro influencers are those with up to 100,000 followers on social-media platforms like Instagram, TikTok or YouTube. Many brands have a micro influencer. These types of influencers are what I gravitated toBecause they have higher engagement rates than celebrities and are less expensive than celebrities.
Insider spoke to 21 micro-influencers recently, and they revealed the top brands with which they work.
Learn more about 7 top brands you can pitch to become a micro-influencer, from Dunkin’ to Mejuri
Lillian ZhangA micro-influencer whose content is focused on early-career advice and college,, was only 10,000 followers when she landed her first paid contract. Before reaching out to brands she thoroughly researches them in order to determine how her content aligns with their values and to assess the potential earnings.
She said, “If these concepts are not well understood beforehand, it’s very easy to become low-balled.” Insider previously reported.
TikTok is her preferred method of sending messages to brands she would like to work with. She has around 22,000 followers.
Here’s the exact DM she used in order to land her first brand deal. Also, her advice on pitching.
While DMing via social media platforms is the preferred method for outreach, some influencers have started their own. Media kitsThese documents often include information such as engagement data and previous collaborations, press and a biography. It is so well-liked by influencers that this month was the first. Instagram has been announcedSome users will be able to build media kits on the social-media platform.
22-year-old Jour’dan HaynesTo land her first paid collaboration, she used a one-page media package when she had just 2,000 Instagram followers. She’s now three pages in her media kit and has worked with brands such as Garnier and Burger King.
Check out her 3-page media kit, which she attaches to brands when they email it.
Others creators also have their own email templates that they personalize based on their brand and the outcome they desire for the partnership. Julie Tecson, who’s built a following of 7,000 Instagram followers, curated three different email templates — one for a personal project, one for an event, and one for a design project. According to her, companies are more likely to choose micro influencers over those with millions.
“A brand could have a TikTok creator make an amazing TikTok Video for them in exchange for one product. That’s far cheaper than hiring a studio to create video content for them.” Insider previously interviewed her.
These are her templates for clients and herself.
Insider spoke to 15 microinfluencers, who have all pitched brands using unique templates and documents.
Micro influencer media kit examples:
- Jourdan Haynes is a lifestyle micro-influencer with over 5,900 Instagram followers. To pitch brands, she has a 3-page media package.
- Kayla Compton, part-time micro-influencer with 6,900 YouTube subscribers. Her media kit, which is 8 pages long, includes past brand deals.
- Jen Lauren is a YouTuber who has almost 7,000 subscribers. She also has over 5,000 Instagram followers. She shared her three-page media kit.
- Laur de Martino, micro influencer, has almost 7,000 Instagram followers and nearly 4,500 YouTube subscribers. She created a 9-page media kit to showcase her value to brands.
- Tess Barclay, micro-influencer with 30,000 YouTube subscribers. She also has 5,600 Instagram followers. To help land deals, she sends out a 1-page media kit.
- Justine Jakobs is an adult micro-influencer who has around 36,000 OnlyFans members. Here’s her 4-page media package she uses for pitching brands.
- And 5 Influencers shared case studies from past brand deals in their media kit.
To pitch brands, email templates are used by the creators
How social media influencers can help brands:
For brand deals, there are other types of documents that can be used by document creators:
This post has been updated to include new examples and information.
