What you need to know
- According to reports, the EU’s competition watchdog will file an antitrust suit against Google next year.
- The EU is targeting Google’s online advertising technology because of its market dominance.
- In June 2013, the EU began an investigation into Google, citing concerns about Google favoring its online advertising platform over competitors.
According to the EU, it could be a significant blow to Google’s digital advertising platform by formally filing an Antitrust Lawsuit next year. Reuters(opens new tab)citing sources familiar with this plan. The European Commission started the investigation in June 2013 by investigating Google’s online ads technology for possible violations to the competition rules of the region.
The EU’s competition watchdog is concerned about Google’s advertising platform. Margrethe Vestager is the executive vice president of the European Commission in charge for competition policy in the region. She previously suggested that Google could be exploiting its advertising dominance to make it more difficult to compete with online advertising services.
According to reports, Mountain View’s tech giant was founded in November 2011. We attempted to settle the EU antitrust investigationTo avoid a $18.2 Billion fine, Google integrated its digital advertising platform. According to Reuters sources the concessions Google made as part of the settlement were “minor, very preliminary.”Â
According to the report, it is possible that the EU will file the lawsuit in the first quarter of next year. If the competition watchdog wins, the search giant could face fines up to 10% of its worldwide revenue. This could be the fourth EU fine against Google, amounting to more that a billion euros.
Google’s use of ad technology puts it at risk of being fined in the United States by the Department of Justice. According to reports, he rejected his concessionsTo settle an antitrust case. A proposal was one of the concessions. Split its adtech business.
EU investigators are investigating whether Google has restricted third-party user access to data used to power ads via websites and apps. However, it may also be keeping the data for its own purposes. According to Reuters Google could make further concessions in order to settle the investigation.Â
Android Central has reached Google for comments and will update this post when we hear back.
