Google treats product reveals as a casual conversation between engineers and tech-savvy users. The basic version Made for Google eventThis contrasts sharply with Apple events which rely on high production values, longer information and more scripted presentations. Google’s laid back approach to devices such as the Pixel Watch or Pixel 7 is a question.
Google has launched its long-awaited first-generation smartphone. Pixel WatchYesterday, it spent only 7 minutes on it during an hour-long presentation. It spent almost as much time on VPN software, and twice as long with the website. Pixel 7This is a review of the latest photography. It’s not the most conventional way to launch new product lines you care about.
Google was right not to focus on hardware given all the controversy surrounding it. Google used black-bordered watch face faces to hide the thick bezels. It did not mention the Exynos 9110 chipset, which is now 4 years old. Nor did it mention whether the 2GB RAM and coprocessor would help it keep up with 1.5GB. Galaxy Watch 5. Its 24-hour battery was never used.
Instead, Fitbit CEO James Park very briefly showed off all the Google apps you can access through Wear OS 3.5 — YouTube Music, Google Photos slideshows, Calendar, Maps, and Assistant — before explaining how Fitbit Premium will work on Pixel Watch, with a behind-the-scenes look at how they’ve made health tracking more accurate.
They then moved on to the next step. Pixel Tablet! No more Wear OS discussion, and no discussion about the Material You look…nothing.
Park’s presence on stage proved that the Pixel Watch is an upgraded successor to the Fitbit Sense 2Google Fitness smartwatchFirst and foremost. While the Pixel Watch is more expensive and does not have all of the sensors, it has a smoother interface and offers longer battery life.
I’ve complained before about the way that Samsung and Apple collect too much data on my fitness. The algorithms are not available to you.You just need to close your eyes every day to allow the data to be analyzed and to give you an estimate of how hard you work. Google will be first to provide a Daily Readiness Score, based on your workout data. That’s an incredibly important feature that could help the watch attract more attention than its sleek appearance and interoperability of the Pixel phones.
Compare Park’s unscriptive reveal to the Apple Watch Series 8 & Ultra reveals last month with Apple’s trademark serious commercials about lives saved or SOSs being sent. Memes-worthy moments include Apple engineer Craig Federighi moving in slow motion towards a new product during WWDC 2022. I doubt that Rick Osterloh from Google will ever pull off something like this.
Apple live streams are long and boring, but they’re still very popular. Google’s live stream really harps on niche innovations like AI improvements or better call quality — breezing past the basic phone info that you’d find on a spec sheet. Google didn’t explain why. Pixel 7 Pro is superior to the Pixel 7It assumes viewers know enough information to not need it.
Google and Apple faced very similar problems this year. Apple had to use the same A15 Bionic chips in its iPhone 14 and iPhone 13 models. As a positive thingGoogle was forced to sell a “new Tensor G2 Chip” that is nearly identical to its original Google Tensor chip for both Pixel 7 smartphones. The two Cortex A78 cores beat the A76s by just 0.1GHz. The two X1s are only 0.05GHz faster and the new Cortex A78 cores are still faster than the A76s. Google decided to focus on the new TPU, which will improve machine learning by avoiding any discussion about performance. The question is whether this avoidance strategy pays off.
Google had reserved some time jab AppleFor its “new features” that Pixels have enjoyed for years, such as crash detection and Always-On Displays, and for criticizing Apple for not adopting RCS. As you can see, there are many other things. MKBHD(opens in a new tabTwitter noted that Google added “new” features such as Limited Face UnlockCinematic Blur and iPhones had it before.
Google’s strategy was to sell interconnected Pixel products, which is Apples entire strategy. modus operandi With its products. Google has created a shared design language and reserved software for Pixels in order to make it more exclusive. This is because Google wants you to be part of its ecosystem at all costs.
Google’s strategy will it work? We only know this. 27.6 million Pixel phones The company has sold over a million units since 2016. This puts it behind Apple and Samsung in terms of sales. These brands sell every type and model of product. Google might try to emulate their success by offering a Tensor-backed AI that can be used across all devices and powered by their Google Home.
Even minor sales by the standards of other companies would be a major victory in this scenario. Even though Google may be adopting an Apple-like environment, it doesn’t necessarily mean that it should copy its marketing strategy. Google can target a small group of technophiles that don’t require a scripted production in order to appeal to their devices. This crowd included the majority of the Android Central staff who found the live stream very simple.
I think the event still attempted to avoid the Pixel 7 or Pixel Watch’s weaknesses. Our Pre-event Wishlist included topics like fixing the phone’s fingerprint sensor, promising more consistent Wear OS updates, and convincing us that Tensor G2 wouldn’t make the Pixel 7 series feel last-gen — none of which happened.
Google is still the company that just Stadia killedAnd the Pixelbook 2 in less than a month. What happens if the Watch or Tablet fails? If the experiment fails to bear immediate fruit, will Google still be committed to its entire ecosystem?
Despite my concerns, I appreciated that Google did not try to compensate for these products by making flashy presentations or skits. It simply told us what its new devices were proud of and left the rest to the press release. And I think the strategy will pay off — especially if the Pixel Watch turns out to be the Best Android smartwatch available.
