Facebook is Trying to Do the Same as Google with Android, but It’s Not Working.

• Experts believe that Meta’s efforts to build the metaverse are a way to get back control over Apple’s consumer data.
• This is similar to Google’s attempt to build Android. 
• Google’s efforts paid off, but Mark Zuckerberg likely learned wrong lessons from recent history.  

Meta wants to Apple is your enemy..

The company’s multi-billion dollar effortExperts say that the decision to rebrand from Facebook as Meta last year is a way to reclaim control over consumer data from Apple. 

This is similar to Google’s original reason for creating Android. However, Mark Zuckerberg seems to have missed one crucial ingredient that made Android successful. 

Apple’s changes have ruined Facebook’s business model

Apple updated its privacy policy last year. This made it more difficult for Facebook to track and monetize advertising. 

“Apple has effectively made Facebook’s returns return to the mean because it removed a huge data source in terms their access to app users data,” stated Mark Zgutowicz of Benchmark, a Meta analyst. 

Meta could be at risk from this change.

According to Laura Martin, Needham tech analyst, more than 95% of the company’s revenue comes via mobile devices. According to Meta’s COO, Apple’s new policy will result in $10 billion less revenue by 2022. 

Martin wrote recently in a note to investors that Meta’s goal was to replace Apple’s smartphone centrality. 

Android vs. Metaverse

Google created Android reportedly more than a decade before Apple for the same reason. 

Google dropped its first-iteration Android phone in 2007, just before launch, and redesigned the device to look more like the first-generation iPhone. AccordingTo the book DogfightFred Vogelstein, journalist and author.

Steve Jobs was Apple’s cofounder. According to reports, they were furiousGoogle’s introduction Android. He believed it to be an illegal copy. Walter Isaacson’s 2011 memoir says that he called it a “stolen Product.” Steve Jobs.

One thing is clear between Google’s attempt at escaping Apple’s supremacy, and Meta’s gambit. It was already evident that consumers wanted the product Google was allegedly selling. Apple had 1 million soldIt was just 74 days since the introduction of its first-generation iPhones.

Google’s pivot paid off. Will Meta’s? 

Google recognized the direction Apple was taking and continued to improve its Android platform so it could match Apple’s iOS. It has also maintained its Android platform. Make sure you invest in its smartphonesIt can identify what people want and send them to it.

Google’s gamble paid off. Android is now the most popular operating system. Predominant mobile system worldwide. 

Google was a quick follower. Meta’s pivot may be more risky because it’s making an investment in a relatively unknown product: The metaverse. 

Zgutowicz said, “It’s an enormous risk. I think the principal risk is that there are no tangibles right at this time.” 

Wall Street analysts are skeptical about Meta’s ability to pull this off. 

“Even if Metaverse turns out to be an immersive hardware-based vision like Meta articulates, will Meta really become the winning hardware provider for consumers?” Martin raised the question in a note. 

Although it is possible to stick to the old business model in Apple’s privacy regime, this would have likely resulted in Facebook losing billions of advertising revenue. However, creating a virtual world from scratch is not cheap. 

Meta Reports of losses exceeding $19 BillionIts metaverse business unit, which was launched at the beginning of last Year, has turned off many investors including one who wrote an open letterZuckerberg asked him to stop the losses. Meta’s stock has fallen more than 70% this year.