Apple’s failure was obvious. A warning was issuedThis month, it was revealed that the Covid-related restrictions were affecting production of the iPhone 14 Pro. But we didn’t know it would be this bad: If you Buy an iPhone 14 Pro and iPhone 14 Pro Max on Apple.com right now it won’t arrive until after Christmas.
Depending on where you live, Apple’s online ordering system quotes December 29 for delivery. You can find more information here VerizonAll models are backordered through December 16. T-MobileEstimates for most models are mid- to late December At AT&TIt might not arrive until next years. Although you might find some stock at Apple and other carrier stores, most models are unavailable. And Black Friday isn’t until next week.
Apple hasn’t issued an update to the warning it sent out on November 6 warning of “lower iPhone 14 Pro and iPhone 14 Pro Max shipments than we previously anticipated” with customers experiencing “longer wait times to receive their new products,” though it does say stores will receive stock daily. As Black Friday approaches, delivery times have gotten longer and more people are unable to get their products. This means that what was once a big seller this year will be less popular. Apple will obviously try its best to get as many phones to people as it can—and shipping times will vary depending on where you live—but it’s definitely going to be tougher to find an iPhone Pro than it has in prior years.
It’s not clear whether the shipping situation will ease, but with just six weeks until Christmas, things are going to need to change soon in order to have an impact on sales. After Black Friday, the iPhone 14 Pro Max (and iPhone 14 Pro Max) will become the most difficult Christmas gift to find. Tickle Me Elmo. There are still plenty of stock for the iPhone 14 Plus, which could boost demand. Apple also offers $50 gift certificates with iPhone 12 and iPhone 13 purchases. Black Friday Sale.
There are worse problems for a $2 trillion company, of course, but as the all-important holiday quarter chugs along, it won’t be long before delivery times slip into 2023.
