Barcelona will wear shirts bearing hip hop artist Drake’s OVO logo during Sunday’s El Clasico against Real MadridAs part of the sponsorship agreement with Spotify,.
Barcelona’s kits this season usually contain the Spotify logo, with the Catalan club streaming giant entering a four-year shirt sponsorship deal at the beginning of this season.
But Drake’s distinctive owl silhouette logo, used on his clothing range and record label, has been chosen to replace the Spotify emblem to celebrate the Canadian singer’s 50 billion streams on the streaming service — a feat no other artist has achieved.
Barcelona will also wear brand new warm-up shirts at the Santiago Bernabeu, with ‘DRAKE 50’ on the back and the Spotify logo on the front.
Drake, the 35-year-old four-time Grammy winner, has previously been pictured wearing several teams’ kits, including Barcelona, Juventus, Manchester City and Manchester United.
Juli Guiu, Barcelona’s vice president for marketing, said: “Our alliance with Spotify goes beyond a mere commercial relationship.
“As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football. This is yet another example of the collaborative spirit and desire.
