Apple’s reportedly building an advertising network around its Major League Soccer deal

Apple’s building an advertising network as part of its deal to start streaming Major League Soccer (MLS) games next year, A report from Bloomberg. Sources familiar with the situation told the outlet that Apple’s in talks with advertisers and MLS sponsors to display ads during soccer games and “related shows.”

Apple signed a 10-year contract with the MLSIn June, the company will begin streaming soccer games via its Apple TV app. It will be available for download in February 2023. Although the company intends to introduce a separate service, Sunday Ticket-like Subscription dedicated to streaming every MLS game, it says it’ll make a “broad selection” of MLS and Leagues Cup matches available to Apple TV Plus subscribers, with a “limited number” available for free.

There still isn’t any pricing information about the standalone subscription just yet, but, as noted by BloombergApple will include ads for all MLS viewers including season pass holders, Apple TV Plus subscribers and people who watch for free. This adds to the already existing commercials Apple already slips into Friday Night Baseball gamesAdvertising continues to be pushed forward,

August Bloomberg reported that Apple’s advertising business rakes in about $4 billion in revenue annually, and that the company wants to get this number into the double digits. One solution the company’s reportedly considering is Place ads in other areas of the iPhoneThese include the Maps, Podcasts and Books apps.