It’s the year 2022, and it is time to finally ask the fundamental question of our age: Why do people continue saying the same things?
All things said are not necessarily bad. However, they are becoming more common and have been for quite some time. Let’s go back to the year 2018. Long hair, billowy shirts and calling people “your royal dankness” were all the rage, as were dire warnings that Apple was about to miss the boat on 5G.
5G was the next wave of mobile connectivity hotness and Apple wasn’t hopping on the bandwagon fast enough. People would soon be streaming movies and playing advanced online games on their Android smartphones, and Apple was not going to get it. 5G was “a game changer”Apple was going through a lot. “psychological and reputational damage”By being late with it.
Well, let’s see how ThatLet’s hope that all is well.
“Telecoms operators face anxious wait for 5G to pay off”
In recent years, carriers have spent hundreds of billions on spectrum and infrastructure for the fifth generation of mobile telephony — 5G. There is increasing anxiety about how many people will actually pay for the services that they have so heavily invested.
There were a lot of things the “Apple is late to 5G!” crowd missed, but one of them was that, oh, the carriers are going to expect you to pay for this! This is despite a global economic slowdown. That doesn’t seem great.
Even if 5G was going to be the big deal it didn’t turn out to be, it represents a fundamental misunderstanding of how Apple does business to expect that it would ship 5G in 2018 or even 2019. The company doesn’t ship features until they’re ready to use, and 5G wasn’t even close to fully rolled out yet. If anything, the company spared itself the overly-early investment the carriers and Android OEMs didn’t.
It contained 10 pounds worth of hot nonsense in a bag that could only hold 5 pounds of cold. (Or 4.5-kilograms hot nonsense/2.3kg of cold nonsense, for our friends in England.
IDG
Or at least that’s as simply as the Macalope can put it.
Certainly, faster speeds will eventually win out, so it’s not like carriers are going to rip out their 5G lines and burn them in the desert. Here we are, four years after Apple allegedly bungled things Please try againAnd no one is concerned about the thing they supposedly are missing.
This seems to be a common occurrence. Apple was Famously, it was said in 2014 that it needed to ship a watch in 60 days or it would “disappear.” The Macalope refers back to that prediction a lot and every time he thinks it’s 90 days and has to re-learn all over again that, nope, it was 60 days! And people like to talk about Apple’s hubris.
Apple somehow managed to miraculously delay shipping the Watch until one year later, and it still survived, if only a little. The Watch was a “flop” that ended up defining and ruling the smartwatch category to this day. But nobody cares about “wearable tech” anymore.
Also, the company was told 2017 that it was “losing badly” to the Amazon Echo and needed a response. Which is hilarious because fast forward to now again and…
“Amazon Alexa is a ‘colossal failure,’ on pace to lose $10 billion this year”
$10 billion here, $10 billion there… pretty soon you’re talking about big money. Nearly “buy a social media site and single-handedly drive it into the ground”This is a huge amount of money. But smart speakers aren’t what matters anymore.
Do you think it’s time to put a halt to the utterances? Maybe just until we figure out what’s going on?
Nah, it’s probably time to put some wacky deadline on Apple. A VR headset in a week or it’s curtains, Tim Cook!
